Our  Mobile Heroes series showcasing app marketing experts goes global with Tal Turpaz, who heads up UA and app advertising at InfiApps in Israel. Tal talks with our host Peggy Anne Salz about the smart ways app developers and brands can get more value (not just money) out of the vast majority of users that don’t spend mobile apps. From the proper approach to rewarding users for viewing videos to the mobile ad formats that truly deliver results, Tal shares his top tips and expert advice.

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