Most of us are sitting on a goldmine of personal and organizational data, yet just as this data begins to work for us, too many organizations still treat it as an asset to be hoarded or exploited.

Liz Brandt, CEO and co-founder of Control Shift, exposes how the future of data isn’t about control or restriction but about empowering individuals and society through “smart data.” She reveals how the UK is finally lining up policies and infrastructures to make this a reality, transforming how data flows, trust is built, and value is created across sectors.

In this episode, Liz shares the evolution of smart data from its early ideas to becoming a pivotal strategic driver, enabled by recent legislation like the Data Use and Access Act.

You'll discover why data portability, governed value exchanges, and secure data sharing are the keys to unlocking both economic growth and societal progress. We break down specific examples—like energy data's potential to detect early signs of illness or domestic violence—and explore how trusted infrastructure and transparency are essential for widespread adoption. Liz also discusses the technical architecture needed to balance security with innovation, from verification services to AI-driven governance models, ensuring data is used ethically and effectively.You'll learn about the critical moment the UK is facing, how political delays, Brexit, and global data growth mean now’s the time to accelerate.

Trust is the linchpin, and Liz emphasizes that organizations must embed transparency and shared responsibility into their systems. With AI models evolving rapidly and regulation struggling to keep pace, this episode equips leaders, innovators, and policy makers with the clarity needed to navigate this complex landscape.

How can we make data work in our favor, not against us? The answer lies in smarter, safer, and more trusted data that benefits every citizen.Perfect for business leaders, policymakers, and anyone passionate about data-driven societal change, this episode reveals the transformative power of smart data. As Liz says, "The future belongs to those who harness data’s potential responsibly." Don’t miss the opportunity to see the bigger picture and position yourself at the forefront of this data revolution.