We always hear about dumbing down our message or making it so easy that an 8-year-old could understand. But so many of us don't or if we do, we get it wrong. What's worse is that the mentality of dumbing something down to an 8-year-old level is actually the worst way of thinking about it. We actually need to smarten things down and it's a lot harder than simply making things appear easier from the outset. There's a real art to getting it right and having the time to make sure you get it right is crucially important. Jump in now to make sure step 1 of the process is achieved and all of us can have even more success by smartening down our message each and every time.