Join host Natalia Villanueva and digital marketing expert Amanda Sexton for a focused discussion on how generative AI is transforming SEO and content strategy in the legal industry. From the pitfalls of AI-generated content to the power of storytelling and performance metrics that matter, this episode equips legal marketers with practical ways to stay visible and credible in a rapidly changing digital environment.

Speakers:

Amanda Sexton, Founder and Principal, FocusWorks Marketing

Natalia Villanueva, Partner, KermaPartners | UpWyse

Series Description:

The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.