Host Cal Wilder sits down with Veronica Clerkin, Managing Partner of AMZG Agency, to unpack what it really takes to lead a modern, values-driven marketing agency in a world shaped by constant change. With over two decades of experience spanning entertainment, B2B, and Fortune 500 brands, Veronica reveals how transparency, clear communication, and staying true to your core strengths can transform your client relationships and your business.

From navigating misconceptions about AI to building a fully remote team that actually thrives, Veronica shares the mindset shifts and leadership strategies that have fueled her agency’s growth, powered almost entirely by referrals. She also opens up about entrepreneurship as a mother, choosing the right clients, and building a culture where honesty, boundaries, and human connection come first. Get ready to rethink how you lead, collaborate, and grow in today’s evolving marketing landscape.

Takeaways:

• Set expectations clearly from the start and address tough conversations early. Honesty, especially when it’s uncomfortable, builds trust faster than any marketing tactic.
• Identify your strongest offerings and double down on them. Saying “no” to misaligned projects protects your time, improves outcomes, and strengthens your brand positioning.
• Prioritize delivering exceptional value so clients naturally become advocates. Consistent communication, reliability, and integrity turn referrals into your most powerful lead source.
• Remote work can unlock flexibility and attract top talent, but culture won’t build itself. Create clear processes, maintain regular communication, and hire people who align with your values, not just their skillset.
• Choose clients and partnerships that support your mission and protect your team’s well-being. A clear policy keeps your agency focused, motivated, and enjoyable to lead.

Connect with Veronica:

• LinkedIn: https://www.linkedin.com/in/veronicaclerkin/  
• AMZG Agency’s Company Website: https://amzg-media.com/ 
• AMZG Instagram: https://www.instagram.com/amzg.agency/ 

Ways to Tune In:

• Transistor: https://marketingagencypowerhour.com/  
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• Apple Podcasts: https://podcasts.apple.com/podcast/marketing-agency-power-hour/id1809205281  
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• iHeart Radio: https://www.iheart.com/podcast/269-marketing-agency-power-hou-272863996/  
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• YouTube: https://www.youtube.com/@MarketingAgencyPowerHour