In this episode of Smarter Outcomes, we sit down with Jon Ainger, Executive Director at IMPOWER, to explore a transformative idea in public service delivery: achieving better outcomes at lower cost. With local governments facing increasing pressure to do more with less, Jon shares insights from IMPOWER’s work across the UK, highlighting innovative approaches, behavioural science, and strategic partnerships that are reshaping how services are designed and delivered. We’ll unpack what “value” really means in the public sector, and how leaders can shift from cost-cutting to outcome-focused investment.