🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Laura Macdonald, Chief Growth Officer at Hotwire, to explore her unique path into public relations and how she’s helping shape the future of growth and innovation within a global PR agency.

Laura shares insights into the evolving role of data-driven strategy in communications, the growing influence of AI in modern PR, and how actionable insights power smarter decision-making. She also opens up about navigating high-stakes industry moments and why building authentic, trust-based relationships with media and influencers is more critical than ever.

The conversation dives into the fast-paced, multifaceted nature of her role — from driving business growth to fostering innovation across teams — and what keeps her energized in such a dynamic field.

Beyond the office, Laura talks about her passion for skiing and training for half marathons, reflecting the same focus, endurance, and drive that define her leadership style.

Tune in for a candid conversation about growth, innovation, and what it takes to lead in today’s rapidly evolving PR landscape. 🎙️