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Smartest ways to capture New Car Shoppers with Paid Search
We all know that new car shoppers exhibit specific preferences. As they say, "There's Nothing Like that New Car Smell," but how should dealers be spending their paid search dollars to best attract them? In this episode, we explore the smartest ways to capture new car shoppers through paid search, by optimizing and tracking your New, Make Model (NMM) keyword campaigns differently. The session is brought to you by Experian Automotive, and it is based on Experian's 2018 Sales Based Attribution Study. See the full video replay on YouTube.
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By Ryan Jeffrey / AutoBurst MediaWe all know that new car shoppers exhibit specific preferences. As they say, "There's Nothing Like that New Car Smell," but how should dealers be spending their paid search dollars to best attract them? In this episode, we explore the smartest ways to capture new car shoppers through paid search, by optimizing and tracking your New, Make Model (NMM) keyword campaigns differently. The session is brought to you by Experian Automotive, and it is based on Experian's 2018 Sales Based Attribution Study. See the full video replay on YouTube.