#251 Smartish // Matt Altschul - Building a Brand With Character & A Smart(ish) Design

Matt sits down with Smartish founder Matt Altschul. Smartish makes design-focused function optimized Phone cases and accessories to make your life a little easier. While they have a serious utilitarian side to their designs, they aren’t afraid to wave their weird flag. Phones have become an everyday necessity and it’s an easy thing to take for granted or even worse, drop and crack your screen. Smartish’s aim is to make carrying around a phone more practical and even give you a chance to add a little personality to your life. Their phone cases aren’t JUST phone cases and often have a secondary feature built into the design, plus they have a ton of color and design options to give your case a little pizazz. It might seem like a simple thing on paper but, for founder Matt Altschul, the product building aspect of Smartish is something he holds close to his chest. With such a fun brand that’s adding convenient innovations to everyday simple items, it’s hard to not see the passion that’s fueled this creative rocket. In this episode of Built On Passion Matt Altschul shares how Smartish came to be, how he approaches product development, how to build a brand that stands for something, and the importance of finding your strengths and sticking to them.