The fifth episode of the Smartketers Podcast: conversations with marketers using artificial (and human) intelligence to make smarter decisions.  

During this episode, we talked with Lomit Patel, VP of Growth at IMVU. 

He is also the author of the best-selling book Lean AI: How Innovative Startups Use Artificial Intelligence to Grow, which is part of Eric Ries' "The Lean Startup" series.  

00:00 - About Lomit 

02:00 - Machines thinking and acting as humans 

03:00 - Machine Learning for product recommendation 

04:00 - AI for User Acquisition: how to spend your media budget more efficiently 

05:00 - Right audience, right creative: running thousand of experiments with AI 

05:30 - Predicting user behavior: churn, engagement, and monetization 

08:00 - Getting people excited to use AI to become more efficient 

12:00 - AI in Startups  - Doing more with less 

13:00 - Check and Balances when working with AI 

16:30 - The AI mindset: being curious and open to change  

Lomit's book Lean AI: How Innovative Startups Use Artificial Intelligence to Grow, can be found at www.theleanai.com 

To learn more about Smartketers visit www.winclap.com