Seventh episode of the Smartketers Podcast: conversations with marketers using artificial (and human) intelligence to make smarter decisions.

During this episode we talked with Maor Sadra, CEO & Co-Founder of INCRMNTAL

00:00 - About Maor

01:00 - AI as a software that learns

04:00 - Measuring incrementality with AI

06:00 - AI for performance and creativity

07:00 - Letting go and trusting AI

10:00 - Human intelligence auditing and challenging AI

11:00 - Building vs Buying

12:00 - AI as a team member that empowers you

13:00 - Accepting and adopting AI