The Measurement Minute by Gary Angel

 

I recently talked with Mark Shekleton about Smart Seal – his startup focusing on a embedded RFID tags. Smart Seal helps manufacturers and retailers build bridges directly to the consumer and supports a wide-variety of use cases across supply-chain, fraud prevention, pre-product marketing and post-product registration, warranty, reviews and experience. It’s a fascinating product that fits very well with Digital Mortar’s Merchandising Analytics solution.