Advancing Women in Sport

Smashing the Patriarchy on Social Media with Jacqueline Comer


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You may not be surprised that women athletes receive more online abuse than their male counterparts. However, you may be surprised (and appalled) that women in sport are 2.6 x more likely to receive abuse online than men in sport.  With women's sport on an inexorable rise, and with it the profile of women athletes, it is now time to turn our attention to what we do to protect them from harmful online abuse.


Jacqueline Comer, one of the co-founders of Areto Labs, joins me in a discussion about how the worlds of politics, technology, artificial intelligence, and sport collide in a way that benefits women.  We discuss why it's so important for sports administrators to take proactive steps to protect their athletes and their communities of fans and, importantly, how they can do that.



Links and Resources

Jacqueline Comer LinkedIn

Areto Labs

The Toxic Cost of Success Report

Our Watch – Doing Nothing Does Harm


Download my Advancing Women in Sport reports here 

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Advancing Women in SportBy Michelle Redfern