The story of when intuition clashes with convention, and how one entrepreneur solved a rather smelly problem in a refreshingly different way.

Smell Like You Mean It

An inside look at the unconventional choices of quality-obsessed creators – and the memorable things they made as a result. It's a show about trusting your intuition and your craft more than best practices and blueprints. Since 2016, Unthinkable has inspired creators to ship more personal, powerful work. In the era of AI and endless commodity content, that type of work is now urgent. Hosted by Jay Acunzo, founder of the Creator Kitchen.

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Smell Like You Mean It

Smell Like You Mean It