Marketers, we need to be honest: we really, really love our own content. But does our audience? So much of our messaging is like a rancid fart we're making our audience endure to get to the best part of our product or service. 

In this episode of marketingXP, Rachel gives you three ways to avoid being a fart-smelling marketer and, instead, approach your customers relationally so they can get over your smellier moments. 

PLUS there's a free PowerUp for this first episode: an executive-ready presentation slide (good for PowerPoint or Google Slides) for your own use. Give it a whirl!