Everyone has dreams of "going viral", but is that really what you should be aiming for? Or should your sights be aimed at an audience that's a little more... broad? On this episode of The Briefcase, Ric Tyler talks about the myth of virality, the hits of reality, and Nirvana's hit single "Smells Like Teen Spirit".

What You'll Learn

• How a live performance by Nirvana changed the landscape of a generation.
• We might not want to go viral: instead, we might want our work to be "broadcast".
• How casting a broader net will optimize the process exceptionally.