SmileDirectClub was supposed to make braces obsolete. Instead, its global shutdown left customers abandoned and regulators alarmed. In this Marketing and Strategy TLDR episode, we trace the company’s meteoric rise and sudden collapse — from billion-dollar IPO to bankruptcy. SmileDirectClub's collapse highlights how misaligned claims and unsustainable service models turned innovation into liability. This is a cautionary tale about ambition, trust, and the cost of scaling healthcare like software.

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SmileDirectClub analysis, telehealth business failure, marketing strategy podcast, healthcare innovation case study, DTC strategy, regulation and marketing, 4A framework, business ethics podcast, continuity risk management, tele-dentistry case