Melting wax for a living? Shane and Mandy Smith created Smith’s Leather Balm without foresight of the splash they’d make in the heritage community, thanks in part to an awesome, authentic Instagram feed. We take a look at where Smith’s came from, how they got there, and honestly - the things they’d do differently. This is the episode for future and up-and-coming business owners and hustlers. Listen up!

Follow along with Lucas from the American Field team as we take a deep-dive into some of the most inspiring, authentic, and unique brands in the US. Learn more about featured brands at fireside.shopaf.co, and be sure to follow us on Instagram:
@shopaf.co
@lucaszfitz
@smithsleatherbalm

This episode is made possible by Jamestown, a global real estate investment and management company known for transforming spaces into innovation hubs and community centers.