In this inaugural episode, we lay the conceptual groundwork for GEO (Generative Engine Optimization) and agent-commerce, two silent revolutions currently transforming the digital ecosystem. Discover why traditional SEO is evolving toward optimization for generative engines, how conversational interfaces are reshuffling the cards of online visibility, and why e-commerce sites are gradually giving way to intelligent agents capable of orchestrating the buying experience from end to end. Through an analysis of the latest news of the week—from LLM evolutions to experiments by major brands—this episode offers a forward-looking and strategic vision of the skills to develop and opportunities to seize for digital marketing professionals.

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