In a follow-up to my LA Fire and California fire history podcasts, here's an interesting look at the history and origins of "Smokey Bear" who went on to become the longest-running PSA in American history with a 96% brand recognition.

Related Podcasts: Feral Fire History of California; LA FIRES

References: SmokeyBear.com; The Aggie; NPR; Tread Magazine; American University.

*Photo by Ron Jones