Do you remember the Pepsi Challenge?

We do, and we will explain the concept and history behind it as we take that process to the cigar world.

Let's face it as we walk through the humidor a cigar band can catch our eye and causes us to gravitate toward that smoke. We all have friends that a loyal to one brand, but would they be if the didn't know the cigar they were smoking.

In the first hour the boys will smoke two cigars and there is no wrong answer, but will they choose A or B. In the second hour they'll do it again with cigars C vs D. Will we surprise the panel? Will the hosts pick the cigar they normally would without the band? Tune in to this social experiment and see how it all plays out.

The Cigar Authority is a member of the United Podcast Network and is recorded live in front of a studio audience at Studio 21 Podcast Cafe upstairs at Two Guys Smoke Shop in Salem, NH and as always you can find many of the cigars we discuss at http://www.2GuysCigars.com/.