Blueprints in Marketing: Learning from the Classics

Smoking the Patriarchy: The Revolutionary 'Torches of Freedom' Campaign


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Dive into the transformative 'Torches of Freedom' campaign led by Edward Bernays in the 1920s. Explore how Bernays, influenced by Freudian psychology, reshaped societal norms and opened a new market for the American Tobacco Company. This episode takes you on a journey through the powerful intersection of marketing, psychology, and cultural revolution. Join us to discover how a masterful marketer can ignite more than just sales.

This podcast was generated with the help of artificial intelligence. We do fact check with human eyes, but there might still be hallucinations in the output. Music credit: "Sunflower" by Lukrembo. Stay curious, and thank you for tuning in!

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Blueprints in Marketing: Learning from the ClassicsBy Dietmar Fischer