Meet Will Pritchard! He is co-owner (along with his lovely wife) of Amador Brewing Company, locally and lovingly referred to as the ABC. We chat in the shaded brewery breezeway on the last day of August about craft beer and the county, but I ultimately wanted to know how the ABC came to fruition. May sound cheesy, but I simply love learning how others manifest their dreams (especially against challenging tides!), so this is yet another episode about a rad human doing awesome things.

A combination of vision, team building, brand marketing, hard work, and good flippin’ beer has led to their success. I admire Will’s approach to business and very much enjoyed hearing the journey of how the ABC got to where it is today, how they’re handling the tides of 2020, and where he wants to put the focus moving forward.

Will shares some fun beer blending tricks like making a “Dirty Kölsch” and we find out a Pine Grove taproom is in the works--set to hopefully open soon! (I didn’t realize) the population of Pine Grove and Pioneer combined is over 3,000, so this new spot will serve the upcountry locals even more so than those that may be stopping through on their way up or down Hwy 88. All the wins. Yay.