In this episode of Smol Der – the professional’s applied AI podcast, host James Wagenheim sits down with Will Mason (digital entrepreneur and musician) for a practical conversation on what generative AI is actually changing and what it still cannot replace.
Will argues that iteration is the root of creativity, explains why humans still win on taste and originality, and shares a hard-earned lesson: AI is great at novelty, but terrible at knowing when something is “finished.” From there, the discussion moves into the builder’s toolkit—vibe coding, state management, queuing, and the modern stack Will uses to ship products—plus the realities of security, outages, and shipping in imperfect systems.
We also go into SEO in an AI-saturated internet: why “generic AI blog posts” won’t last, how to compete with higher-effort content and tools, and why Will believes most founders should start with content and audience-building, not paid ads.
00:00 Intro + the “iteration” thesis
02:20 From guitarist → marketer → entrepreneur
08:34 Why all music is iteration (and where AI differs)
14:17 AI isn’t “AI all the way down” + what humans still contribute
15:28 “AI is bad at understanding a finished product”
17:45 Will’s stack (Next.js, Vercel, Supabase, Modal) + CLI workflows
24:31 Vibe coding, security, and real-world risk
29:58 Music Made Pro + Change Lyric: products, demand, and automation
43:15 Copyright, moderation, and why restrictions drive tool migration
49:03 Patents, value, and why “novelty goes to zero” (theory)
1:01:18 SEO in an AI-first world: tools, long-tail, and differentiation
1:13:00 What’s next: orchestration and chaining existing libraries
* Iteration—not inspiration—is still the real engine of great music; AI mainly accelerates loops of “try, listen, tweak” rather than replacing human direction.
* Music Made Pro shows how AI can power high-touch, paid creative services (like lyric changes with original vocals) while still keeping a human in the loop for quality and nuance.
* ChangeLyric is intentionally “rough but fast,” giving experienced producers a way to do bulk lyric swaps and then refine the results in their DAW.
* Modern AI dev stacks (Next.js, Vercel, Supabase, Modal, Claude Code, etc.) let solo founders ship complex apps quickly—but they also raise new security, cost, and product-durability questions.
* As tools like Sora and viral AI memes like Bird Game 3 spread, the big unresolved issue is who owns value and how individual creators get paid when models are trained on their work.
* Smol Der – The Professional’s Applied AI Podcast (show page) — https://www.stringtheoryaccelerator.com/podcast
* String Theory Accelerator, Inc. (James’s AI consulting company) — https://www.stringtheoryaccelerator.com
* Music Made Pro – Custom lyric change services — https://musicmadepro.com
* ChangeLyric – Web app for bulk lyric swaps — https://www.changelyric.com
REFERENCED MENTIONS (LOOKED UP)
* Modal – Batch & serverless GPU platform (Modal) — https://modal.com/products/batch
* Bird Game 3 explainer (Polygon) — https://www.polygon.com/is-bird-game-3-real-ai-pigeon-hummingbird-what-is-tiktok-gameplay/
* V0 – AI web UI builder (Vercel) — https://v0.dev/
* Claude Code (Anthropic) — https://www.anthropic.com/news/claude-code
* Supabase – Open source Firebase alternative — https://supabase.com/
* Sora – OpenAI text-to-video model — https://openai.com/index/sora/
* Episode 09 – AI Agents, Failure, and Creative Risk with filmmaker Ian Pullens — https://youtu.be/KFL_TPtdhFc
* Episode 10 – Penetration Testing and Fiction Writing in a World of LLMs with Cyber Security Expert and Author Alex Fox — https://youtu.be/C6KFldMqxe8
* Episode 08 – Bringing Wonder Into the World Through AI with Seth Raphael — https://youtu.be/KTnClhQdEDo
If this conversation helped you think differently about AI music and creative work, hit subscribe and share the episode with someone who’s experimenting with these tools.
Drop a comment with the AI music workflows or stacks you’re testing so James can feature more real-world examples in future episodes.
[generated in part using ChatGPT]