Episode Description

SMS has a 98% open rate but an open isn't a sale.

In this episode of The No-Code Founder Pod, we will move past the hype and build an SMS program that drives incremental revenue without getting filtered, fined, or burning your list.

You'll learn:

• The 70/30 rule (why 70% of revenue should come from flows, not blasts)
• The "Double-Tap Capture" strategy (email first, then SMS, so you never lose both)
• The Emoji Tax (how one emoji can double your message cost)
• 10DLC registration (what it is, why it matters, how long it takes)
• TCPA compliance (the exact disclosure language to avoid $500–$1,500 per message fines)
• The SHAFT rule (Sex, Hate, Alcohol, Firearms, Tobacco, don't go near these)
• Attribution truth (why 30-day windows lie, how to measure real incremental lift with holdouts)
• The 90-day rollout (foundations → efficiency → optimization)

By the end, you'll have a clear roadmap to build a compliant, profitable SMS channel that respects your customers and your margins.

Key Topics

• The 70/30 rule (flows vs. campaigns revenue mix)
• Double-Tap Capture (email first, then SMS)
• High-intent opt-in triggers (waitlists, back-in-stock, VIP access vs. discounts)
• The Emoji Tax (GSM-7 vs. Unicode encoding, 160 vs. 70 characters)
• 10DLC registration (brand and campaign vetting, throughput, trust scores)
• TCPA compliance (prior express written consent, quiet hours, disclosure language)
• The SHAFT rule (prohibited content categories)
• Attribution windows (30-day vs. 24-hour, holdout testing for incrementality)
• SMS vs. MMS (cost vs. CTR, when to use which)
• Two-way SMS (conversation vs. broadcast)

Connect with Leo:

• X: ⁠Leo Sadeq⁠
• LinkedIn: ⁠Leo Sadeq⁠
• Want to 2X-5X your ROI in 90 days? Let us help you >>> ⁠Ascend AI⁠
• DM me for any resources or checklists mentioned in the episode and Ill forward them your way.

Target Audience: Small–mid D2C founders & operators