SMX Advanced 2025 marked the first in-person SMX conference since early 2020, and it was worth the wait. Held in Boston, the event brought together some of the sharpest minds in search marketing to discuss how AI, structured data, and user-centric strategies are shaping the next generation of SEO.

For small businesses navigating the evolving digital landscape, this article breaks down the most valuable insights from each session I attended. Whether you're trying to improve local visibility, prepare for AI-powered search engines, or future-proof your content strategy, these takeaways are designed to be both educational and actionable.