My personal brand is synonymous with my business. I am the principal consultant, the founder and director of my business. While I have a team of fabulous experts who work with me to deliver projects, a lot of the time, my clients are buying me and my expertise.

I will be the one who works closely with them to define their marketing strategy. To do this well, they need to trust my judgement and know that my years of training and experience lead to creative and strategic thinking that will benefit their business.

To have the confidence to engage my consulting services, clients need to not only get to know, like and trust my brand; Dragonfly Marketing, they also need to get to know, like and trust me. 

So in this episode of the How to do Marketing Show, I share four hacks that I have honed over the years to help me create a personal brand that allows people to understand what I’m all about. 

Would you like to work directly with me to learn the marketing framework that I use for all of my clients? The How to do Marketing Academy is a 6-month program that shows you how to plan, implement and measure your marketing to create consistent results for your business. So if you are sick of wondering what content you should be posting, or what marketing channels you should be investing in and whether any of the marketing you are doing is actually working, come and join us in the Academy. You’ll never have to worry about that again. Applications for the How to do Marketing Academy close Friday 5 March 2021. Apply today.

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

 

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