If I was to ask any of your customers which organisations that your small business sponsors, would they be able to tell me the answer?

One of the best things about small businesses based in regional Australia, is that when it comes to supporting local charities and fund-raisers, you are by far the most generous!

However, what I see happen way too often, is that business sponsorships and donations often happen sporadically and spontaneously. From a philanthropic perspective, this is fine. However, from a strategic business perspective, there are really smart ways that you can leverage your generosity so that it strengthens your brand.

Find out how in this episode of #snacktime.

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.