Email marketing is a powerful and cost-effective marketing tool that can help you achieve many of your marketing objectives. Emails can be used in every stage of the marketing funnel. So whether you are wanting to keep front of mind and nurture relationships with existing customers, drive attendance to events or to make sales, email marketing can achieve them all!

The value of an email subscriber far outweighs the value of the number of Facebook, LinkedIn or Instagram followers that you or your business may amass. This is simply because you own the email address and if people have opted in to hear from you, then this is a really powerful tool.

So, if you would like to build yourself an effective list of email subscribers, I have 7 success factors for you to think about. Listen to his episode of #snacktime to hear all about them!

Join us in the How to do Marketing group in Facebook.

Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/ 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.