As the financial year draws to a close, you may be starting to scrutinise your profit and loss reports in a little more detail. This is the perfect time of year to identify any potential cost savings or revenue earning opportunities for the financial year ahead.

When it comes to assessing your marketing spend, it’s important to review this in line with the return on this investment. How has the money that you spent on tactical marketing activity such as advertising, social media marketing, events etc., helped to increase your bottom line?

In this episode, I talk through how you can forecast your marketing spend for the next financial year to achieve growth.

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About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

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