The marketing eco-system is what we use to plot out our client's marketing activity once we have developed their strategy. Just like any eco-system, the marketing eco-system comprises of many different elements that all work together.

The ecosystem that we work to is based around the marketing funnel that steers your target audience on the journey from becoming aware of your business, all the way through to purchasing from your business and then going on to rave about your business to their family and friends.

So it's important for the marketing eco-system to have elements that drive awareness, consideration, conversion and word-of-mouth.....

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About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

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