It's easy to beat yourself up for not getting everything on your marketing to-do list. Particularly at a time of year when everything gets a little crazy. Truth is, if you miss posting to social for a week or skip an email newsletter once in a while, it's not the end of the world. In fact, your tribe may not even notice - because they're pretty busy too.

But if you consistently fail to show up, you drop out of sight. And that can be dangerous if you are looking to grow your business.

Here are some tips to keep you on track to remain consistent with your marketing efforts.

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About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

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