Despite what it seems, not everyone is a marketer. While there are a lot of people out there claiming to know boats when it comes to this hugely important pillar of your small business, the reality is, they wouldn't know your positioning statement from your pricing strategy.
So as we draw to the close of FY 20/21 and plan for cost efficiencies in our next financial year's marketing investment, I recommend adding an additional layer of scrutiny around who you turn to for marketing advice. This simple exercise could save or make you a fortune!


----------------------

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.