A common question that I often get from small business owners is:

"How can I ensure that my marketing is attracting the right type of customer?"

This is a great question because your business is not for everyone and the wrong type of customer can be a very expensive drain on your business.

I recently realised that one of my marketing channels was generating the wrong type of customer. This meant I was spending a lot of time talking on the phone to people who were simply never going to buy from me. This is not a productive way to spend my time, so I immediately worked out a way to tweak this marketing channel so that it communicated more clearly which clients we are best suited to.

And in this episode of #snacktime, you can find out how I did just this.

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

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