TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from three of my social media marketing students, and their guests about some of Instagram's newest features to help boost sales and also brand awareness.

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Professor Heather Carle, marketing professor at Coastal Carolina University (HOST)

Lauren Rightler, marketing student (GUEST HOST) | Follow on Instagram

You can learn more about this topic in Lauren's blog post.