The Profit First Podcast Australia and New Zealand

Snapshot #1: The Growth Trap That’s Silently Killing Small Businesses


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Most business owners believe that growth means success. But what if the thing you’re chasing is actually what’s holding you back?

In this eye-opening conversation, Katie and Profit First author Mike Michalowicz unpack why chasing revenue often leads to stress, not freedom. They talk about the moment every business owner hits after a few years in—when the hard work isn’t paying off like it should, and you start wondering if this is really what success looks like.

Mike shares a powerful reframe: growth without profit isn’t success, it’s stress. He explains why so many business owners live paycheck to paycheck even after years in business, and how to finally break that cycle. Katie talks about the myth of “I’ll be profitable when I grow,” and why waiting for more revenue before creating profit never works.

If you’re ready to stop the endless hustle and start building a business that actually gives you freedom, this episode is for you.

Listen to the full episode here


Apple - https://podcasts.apple.com/au/podcast/episode-02-forget-the-growth-at-all-costs-mindset/id1800335872?i=1000697976136

Spotify - https://open.spotify.com/episode/6Hs3KzXeViMymM0VBzGBk8?si=ufPR4BrBQcqLbw7RWJQDzA

Watch the full episode on Youtube: https://youtu.be/VfRngID8cyA

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The Profit First Podcast Australia and New ZealandBy Katie Crismale-Marshall