Dead Air Time

Snapshots of Cereal


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Intro: Before Tony the Tiger, Dig’em Frog, Snap, Crackle, and Pop, breakfast was a very different meal. For the wealthy it included large spreads of meats, eggs, and breads. For the poor, breakfast usually consisted of a daily bowl of porridge. But all of that changed just before the turn of the 20th century, when two brothers discovered something new. Join us as we take a breath of dead air with the Kellogg brothers.



Sources:

“Almanac: Graham Crackers.” CBS News, CBS Interactive, www.cbsnews.com/news/almanac-graham-crackers/.

“Cereal: Accidental Invention That Changed American Breakfast.” History.Com, A&E Television Networks, 27 Aug. 2025, www.history.com/articles/cereal-breakfast-origins-kellogg. 

Gross, Terry. “How the ‘battling’ Kellogg Brothers Revolutionized American Breakfast.” NPR, NPR, 8 Aug. 2017, www.npr.org/sections/thesalt/2017/08/08/542145177/how-the-battling-kellogg-brothers-revolutionized-american-breakfast. 

“Our Story & Timeline - WK Kellogg Co.” Our Story & Timeline - WK Kellogg Co®, www.wkkellogg.com/who-we-are/our-story. Accessed 7 Apr. 2026. 

“Sylvester Graham: History: Research Starters: EBSCO Research.” EBSCO, www.ebsco.com/research-starters/history/sylvester-graham. Accessed 7 Apr. 2026. 

Music was obtained through Riverside.


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