Hey TDC fam! Join me in my conversation with Sneha Sankar - a Brand experience designer, an art director, an illustrator, and a typography enthusiast. She has co-founded the design consulting firm Prophecy: an innovation, strategy, and design consultancy focused on building digital products and brands. Sneha also teaches Brand experience design with the 10kdesigners community platform. She has experience in designing for tech firms like Ola, Unacademy, and has done art direction for a number of projects for various brands.

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In this episode we talk about designing for tech brands, creating and running your own design consultancy, financial stability, NFTs, metaverse, web3, design team structures, Prophecy - the design consultancy, and so many interesting things.

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Chapters:

01:20 Starting as a creative person

07:55 How is formal education in Design an advantage

13:03 Unlearning things learned in design school

18:55 Design MBA

27:42 How to structure a design team

34:16 Hobbies 35:35 Financial freedom

43:26 Story of Prophecy-the design consultancy

50:49 How to start a design consultancy- Step-by-step process

54:51 TipTopTypeTips- Backstory

01:02:25 What is Brand-experience design

01:04:39 Teaching BX Design with 10kdesigners

01:08:20 Metaverse Jargons: Rapid-fire

01:19:55 We3 for web3

01:28:03 How to design for Web3

01:33:40 Takeaways from being a designer in tech firms

01:39:55 Biggest fear while staring as a designer

01:41:51 Time management, multitasking

01:45:28 Importance of designers in the real world

01:51:35 Favourite designers

01:53:26 Content suggestions

Please find below the links to Sneha's works:

Instagram

Website

Prophecy design consultancy