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Snickerdoodle's Innovative Approach to Consumer Attention and Engagement
In a recent episode of the Web Visions podcast, Schlomo and Vic welcomed Gregarious Narain, Chief Product Officer of Snickerdoodle. The discussion centered around Snickerdoodle's new product aimed at consumer attention and engagement, providing valuable insights into their strategies and technologies.
Snickerdoodle transforms how consumer data is used by allowing users to own their "cookies" instead of tech giants. This shift empowers consumers to participate in how their data is utilized and monetized. Gregarious likened this to the Brave browser's BAT token system but without the need for a special browser or token trading complexities.
Snickerdoodle introduced the Share2Earn program, a new ad model that benefits both publishers and consumers. Users can share frame-based ads, earning tokens for each interaction. The system supports any ERC-20 token, making it versatile for advertisers. For example, a user who shares an ad earns 5 DGN tokens, while the viewer also earns 5 DGN tokens, splitting the advertiser's cost of acquiring attention.
Snickerdoodle's approach has seen significant uptake among Web3 projects. The Share2Earn program has facilitated around a dozen campaigns in the past two weeks, with 50 more in the pipeline. This model is particularly effective for bootstrap phases, helping new projects gain traction on platforms like Farcaster.
Growing organically on Farcaster remains a challenge due to its nascent stage and limited user base. However, Snickerdoodle's ad units offer a solution, providing a way for projects to justify their presence on the platform. This is particularly beneficial for increasing wallet shares for new tokens or driving specific actions like RSVPs for events.
Snickerdoodle is pioneering a consumer-centric approach to data and attention management, enabling users to benefit directly from their interactions. Their innovative use of traditional ad concepts in a Web3 context demonstrates a forward-thinking strategy that could reshape digital marketing dynamics.
For more information, visit Snickerdoodle's website or follow them on Farcaster at @snickerdoodle and @share2earn.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit visiblemagic.substack.com
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By Visible MagicIn a recent episode of the Web Visions podcast, Schlomo and Vic welcomed Gregarious Narain, Chief Product Officer of Snickerdoodle. The discussion centered around Snickerdoodle's new product aimed at consumer attention and engagement, providing valuable insights into their strategies and technologies.
Snickerdoodle transforms how consumer data is used by allowing users to own their "cookies" instead of tech giants. This shift empowers consumers to participate in how their data is utilized and monetized. Gregarious likened this to the Brave browser's BAT token system but without the need for a special browser or token trading complexities.
Snickerdoodle introduced the Share2Earn program, a new ad model that benefits both publishers and consumers. Users can share frame-based ads, earning tokens for each interaction. The system supports any ERC-20 token, making it versatile for advertisers. For example, a user who shares an ad earns 5 DGN tokens, while the viewer also earns 5 DGN tokens, splitting the advertiser's cost of acquiring attention.
Snickerdoodle's approach has seen significant uptake among Web3 projects. The Share2Earn program has facilitated around a dozen campaigns in the past two weeks, with 50 more in the pipeline. This model is particularly effective for bootstrap phases, helping new projects gain traction on platforms like Farcaster.
Growing organically on Farcaster remains a challenge due to its nascent stage and limited user base. However, Snickerdoodle's ad units offer a solution, providing a way for projects to justify their presence on the platform. This is particularly beneficial for increasing wallet shares for new tokens or driving specific actions like RSVPs for events.
Snickerdoodle is pioneering a consumer-centric approach to data and attention management, enabling users to benefit directly from their interactions. Their innovative use of traditional ad concepts in a Web3 context demonstrates a forward-thinking strategy that could reshape digital marketing dynamics.
For more information, visit Snickerdoodle's website or follow them on Farcaster at @snickerdoodle and @share2earn.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit visiblemagic.substack.com