Snowflake's integration of AI and Machine Learning capabilities, highlighting how these advancements aim to simplify data analysis and potentially increase platform usage. They introduce Snowflake Cortex, a feature that allows users to leverage large language models within the platform for tasks like text generation, sentiment analysis, and extracting information using SQL commands. Additionally, one source details Snowflake Copilot, an AI-powered assistant for SQL querying designed to make interacting with data easier for both technical and non-technical users by understanding natural language and providing suggestions and error explanations. While the potential benefits for Snowflake are debated, with some emphasizing increased consumption and others focusing on the need for AI to provide clear value, the provided resources underscore Snowflake's commitment to enhancing its platform with AI features for various data-related tasks.