As a user browses a webpage, that browser session generates events that need to be recorded, validated, enriched, and stored. This data is sometimes called customer data infrastructure, or CDI. This data requires a full stack of different tools: a system on the frontend to collect the data, middleware to transport the data, and backend systems for storing and loading that data into data warehouses and other analytical systems.

Snowplow Analytics is a data collection platform for storing events. In Snowplow, modules called Trackers send data to Collectors. The data can then be validated and enriched, and then put into the user’s data warehouse via ETL.

Alex Dean is the CEO of Snowplow, and he joins the show to talk through the business model, management, and engineering of Snowplow Analytics, as well as the overall data engineering landscape.