Some people follow a straight career path. Russ Springsteen opened a barbershop…then a brewery…right as the economy was falling apart.

A licensed barber by trade, Russ launched Salon Saloon in Traverse City’s Warehouse District in 2006. A year later—and about a month after the economic crash—he doubled down on creativity and opened Right Brain Brewery, a place that quickly became known for doing beer a little differently.  His success helped spawn the craft beer culture in MIchigan and beyond.

Along the way, Russ has worn a few other hats too: competitive wrestler, coach, entrepreneur, and champion of doing things your own way. In this episode, we talk about risk, creativity, and why sometimes the best ideas come from the “right brain.”

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