“Founder” seems to be everyone’s new job title — but can anyone actually start an agency?

This week, Amy and Jen unpack the gap between perception and reality, from the myth of the “easy” startup to the very real pressures of clients, cash flow, and credibility. Because while going out on your own looks simple on LinkedIn, the behind-the-scenes tells a different story.

If you’ve ever thought about starting an agency — or wondered why everyone suddenly has one — this episode is your reality check.