Going The Extra Mile

So Hot like a Sunrise, the creation of Rhonda and Ketut


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An intriguing discussion with one of Australia’s most brilliant creative minds. Revered in the advertising industry and renowned for the award-winning AAMI campaign of Rhonda and Ketut (filmed in Bayside Melbourne). Nick gives a wonderful insight into the thought processes and journey of the campaign series.

Nick is also a long-distance swimmer and completed a solo crossing of the English Channel in 2016! In true advertising style he branded the journey with the handle “#Desira does Dover” Swimming the English Channel doesn’t just happen and his story of the planning, training, nutrition, and swim itself in Gale force winds leave a lasting impression of this wonderful Bayside person.

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Going The Extra MileBy Sam Paynter