Paul is joined by Jonathan Silver for a conversation focused on how consumer data is used by corporations to create modern, personalized experiences and the shift toward increasing consumers’ ability to control their online data footprint. Jonathan is a life-long entrepreneur and the founder and CEO of Affinity Solutions, the authoritative source of truth for news outlets, not-for-profit, research firms and businesses in the U.S. and the only source for purchase insights that can be analyzed by demographic, geographic, lifestyle segment, and political affiliation. Jonathan’s vision for Affinity is to transform data insights into experiences that improve people’s lives. Follow him on LinkedIn and be sure to follow Paul and Rocket Software.