In early 2018, Ontario wine researcher Debbie Inglis sat down to take a much-needed sip of merlot to celebrate the $960,000 grant she'd been awarded to build the augmented and virtual reality (VR) consumer research lab at Brock University. With a VR headset on, she raised the glass to her lips. Crack. She tried again. Nope. "The glass would hit the bridge of the goggles," she says.