Ryan Hashemi helped build Jubilee into a YouTube powerhouse. Now, he’s helping brands do the same at Snowball — and what he has to say about platform whiplash, short-form myths, and long-term content strategy is something most execs aren’t ready to hear.

We talk about why TikTok fame doesn’t translate to business, why your thumbnails are killing your content, and why dipping into YouTube never works.

If you're ready to commit, everything you need to know is in here.