We're breaking down a deceptively simple question that trips up a lot of entrepreneurs:

“So… what do you do?”

Early on, I answered this question the way most people do...

by explaining, over-talking, & trying to sound impressive.

It didn’t work.

Conversations died.

People disengaged.

& ultimately, it played a big role in my first business failing.

Not because I lacked skill…

But because I lacked positioning.

This episode unpacks:

• Why most people answer this question wrong (and don’t realize it)
• The difference between explaining what you do vs. making it relevant to the listener
• How “feature-mode” & jargon kill conversations instantly
• Why people don’t actually care what you do—they care what changes for them
• The subtle shift that turns polite smiles into genuine curiosity (& clients)

You’ll also hear the exact reframing that changed everything for me ... turning awkward intros into real conversations, referrals, & paying clients.

The big takeaway:

Relevance beats resume.

Every. Single. Time.

& sometimes the best way to answer the question…

is not to answer it right away.

If you’ve ever struggled to explain what you do without rambling, overthinking, or losing people mid-sentence ... this episode helps you simplify, connect, & actually be understood.

You can read the newsletter while you listen

& watch the TEDx Talks on YouTube ...

• Rebecca Okamoto — TEDx Talk: How to introduce yourself & get hired
• Michelle Golden — Your elevator speech is out of order
• Clay Hebert — The best way to answer “so what do you do?”

Let's connect on LinkedIn.

Email me about topics (& guests) you'd like to hear ... [email protected]