Heather Devine, Head of the BC Behavioural Insights Group (BC BIG).

Heather Devine returns to the podcast to talk about how BC BIG approaches scaling and reporting. Recognizing that scaling is a nuanced decision for clients, Heather offers tips for what factors to consider and how to encourage scaling from project start to project end. Heather also talks about the importance of good, well-tailored communication. In particular, we discuss how storytelling can help share results, build a culture of experimentation, and even encourage scaling.