Let’s be honest—“value proposition” sounds like one of those buzzwords people nod along to without really understanding it. But when you do get it right, it becomes the foundation of every smart marketing move you make.

In this episode of Marketing Hacks, Amanda MacDonald breaks down what a value proposition really is (in plain English), why it matters more than ever, and how to start crafting one that actually speaks to your ideal audience.

No fluff, no jargon—just a clear explanation of how to define your value, connect with the right people, and stop selling to “everyone.”

Perfect for business owners, brand builders, or marketers who need a quick reset on what they’re really offering—and why it matters.

Tune in, saddle up, and let’s simplify your strategy, one hack at a time.

Like my helpful content? Additional podcasts on the Marketing Hacks channel that you should give a listen to:

Brand Photo Shoot Tips https://open.spotify.com/episode/2LMlp3uyJ036EpQY9b0sFi

Building a Marketing Plan - https://open.spotify.com/episode/2UCfDww8YfxyP406pI5F9z

Tune in for a quick marketing reset that will help you refocus your energy, clarify your business priorities, and ride forward with intention.

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Spotify: https://open.spotify.com/show/3Zdrc5Bc6YuMPHtis5eshi

Marketing Hacks is a podcast of Full Gallop Communicationshttps://fullgallopcomm.com